I am a sixty-year-old grandmother who started a motorcycle business specializing in women riders in 2008. The name of my business is ROAR Motorcycles, Inc. As Chief Executive Officer, I am responsible for casting corporate vision, company development and performance, business and marketing strategies, and team building while also acting as a company spokesperson. ROAR’s purpose is to empower women. ROAR made history by establishing the first motorcycle dealership in the world specializing in women and designing a modular motorcycle with ergonomics for women.
My passion for motorcycles and speed began as a young girl on the dirt roads of Minnesota where I grew up riding and racing, snowmobiles, cars and motorcycles. Over the years, I have worked as a counselor, business consultant and have had the opportunity to travel to numerous countries for humanitarian and ministerial purposes. When I started ROAR, I also established the ROAR Global Foundation created to reach oppressed women around the world with training, education, cottage industries and the support of sisterhood.
In 2008, I was chosen by Martha Stewart as one of 11 finalists in her Dreamers into Doers Contest and was featured on Martha’s television program. In 2005, I was chosen as the Woman of the Year by the Volusia/Flagler Women’s Attorney Association. After starting ROAR, I authored a book called, “Hear My ROAR, Women, Motorcycles and Mental Health.”
I live in Daytona Beach, Florida and am happily married with two daughters, three stepsons and thirteen grandchildren, and I still love to ride.