Joda Mize is founder of GirlsGuidetoRealEstate.com, the go-to website for women seeking advice in the world of real estate. Her expertise in the housing industry evolved in the fast-paced world of Southern California real estate over the past decade. She has an unyielding belief that women are the strongest influencers in the housing market, and are deserving of a familiar voice that can deliver straight facts.
Garnering a strong reputation for marketing aptitude and success advising buyers and sellers, she frequently found herself being called upon for both her remodeling and market advice. While her clients often came to her for thoughts on which flooring had the best resale value and which paint stain best held up in the sun, when the discussion turned to complicated mortgage terms and perplexing contract conditions, Joda found her clients listened a little more closely. She realized she wasn’t just educating them – she was empowering them. And it felt great. So after more than a decade in the business, Joda stopped showing houses and closing on homes to start Girls Guide to Real Estate, her way of staying in the market while making a bigger difference.